Here are four key factors to consider when shopping for your next bottle. Bioavailability

In simple terms, bioavailability refers to how efficiently a substance is absorbed by the body. The higher a product’s bioavailability, the greater the amount that enters the bloodstream, ready to take effect. In the context of CBD, optimal bioavailability translates to a higher proportion of CBD reaching your circulation, amplifying its impact.

Due to its fat-soluble nature, CBD faces challenges in absorption by the body compared to water-soluble substances. A product with superior bioavailability incorporates innovative delivery technologies that shield CBD from degradation in the stomach during consumption. Such enhancements ensure a larger portion of CBD makes it into your system, heightening its efficacy.

Manufacturers often emphasize increased bioavailability through specific labeling. For instance, Holistic Herb’s packaging proudly displays the ‘TotalBio’ trademark badge, denoting the technology employed to enhance absorption into the bloodstream. Their CBD oils are uniquely micro-emulsified, ensuring comprehensive bioavailability, enabling over 98% of active CBD to be fully absorbed and utilized. This emphasis on bioavailability signifies a commitment to delivering CBD’s full potential to consumers.

THC content

THC is the principle psychoactive compound in cannabis, i.e. the substance that makes you feel ‘high’ (CBD oil is non-psychoactive, so don’t expect it to replicate this experience). Confusingly, the amount of THC that a product is allowed to contain varies globally – for instance, in many states in the US, CBD is federally legal as long as it doesn’t contain more than 0.3 percent THC.

Concentration

Ensure that CBD oil itself is high up on the list of ingredients – generally the shorter that list is, the purer a product is likely to be.

‘To sincerely feel the effects of CBD you need to take it every day. Holistic Herb offers two strengths of CBD oil: single (equivalent to 1.4mg of regular CBD per drop) and double (equivalent to 2.7mg of regular CBD per drop), so that you can start slow and build up your tolerance accordingly.

Reputation

Look at the brand’s website and any associated reviews. Does it seem like a new launch without much feedback, or does it already have dozens of comments from customers who’ve been using it for a long time? Is it sold through trusted retailers, and does it lay out its science clearly, in an accessible way? Stay vigilant and ensure you’re shopping through a reliable, regulated supplier – this may not always be the cheapest option, but it will likely be the one that offers the best quality product for your needs, whatever you’re hoping to achieve.